Respect OT’s

The ETFO OT campaign began with in-depth research to understand the challenges and perceptions faced by occasional teachers. This involved analyzing their role in the education system, gauging recognition, and assessing the communication gaps that exist.

Our design strategy for the ETFO - OT campaign focused on creating an empathetic and powerful visual identity. This included a compelling logo, engaging animation videos, and promotional materials that effectively communicated the campaign's message of respect and recognition.

The development of the ETFO - OT campaign was multi-faceted, involving a coordinated approach that blended digital and physical elements. From the creation of an informative website to the deployment of strategic social media efforts, each component was designed to amplify the campaign’s reach and impact.