Protecting CFL Players: The #1PlayAway Health Initiative
The #1PlayAway campaign was informed by in-depth research into the unique health coverage challenges faced by CFL players. This groundwork laid the foundation for a campaign that speaks directly to the players' needs and the broader community's sense of fairness.
With a striking helmet graphic symbolizing the fragility of a player's career, the #1PlayAway campaign's design powerfully conveyed the critical message of health coverage necessity for CFL players, capturing the urgency of the issue.
The development of the #1PlayAway campaign involved creating a resonant narrative around health coverage for athletes, leading to a multifaceted outreach strategy that utilized poignant visuals and targeted messaging to mobilize support across media platforms.