#BetterMac: Amplifying Voices for Fair University Working Conditions
Our research for the #BetterMac campaign combined surveys and focus groups to understand key campus concerns. This insight shaped our impactful campus posters, transit ads, and online marketing, uniting voices for fair bargaining.
Our #BetterMac campaign's design wove stark imagery and bold typography to confront and highlight the crucial issues at the bargaining table, capturing attention and sparking conversation across the university.
The #BetterMac campaign strategically developed a suite of initiatives—featuring bold visuals and sharp content—bolstered by digital platforms that galvanized university-wide support and dialogue.